Make Your Own Website!

How the Yahoo Bing Merger Could Effect SEO

Tags: Yahoo Bing Merger, Microsoft Yahoo Merger, SEO, Yahoo SEO, Bing SEO

 

Will Website Owners Still Have to SEO for BIng & Yahoo After the Merger?

 

In my previous post about the Microsoft (Bing) and Yahoo merger I focused on how it could effect SMEs pay per click advertising. Since we at Make Your Own Website Easy have found Bing to be consistently more expensive than Yahoo across a number of industries we advertise in, it stands to reason that the cost per click price for advertisers could go up with the merger into the Microsoft platform.

Microsoft and Yahoo still have not yet fully released (or decided themselves) the complete details of how this merger will function. Bing will be used in the back-end of searches. Yahoo have been stressing that it is still very much focused on search, and under the deal with Microsoft, Yahoo will still be controlling the user experience at Yahoo.com.

We also have yet to discover what other elements Yahoo will still be incorporating into the search function. It’s likely that the merger will mean we may only have to search engine optimize for two major engines now – Google and Bing rather than Google, Bing and Yahoo. Or will it? It’s very unclear as to which algorithm they’ll use to determine rankings – Bing or Yahoo.

If you rely on income generated from either Bing or Yahoo search or Search Marketing it would be very wise to subscribe to as many informed forums and newsletters as possible so when the information becomes available you can respond as quickly as you can in order not to loose ground in either search engine. Many small businesses and even big corporates loose major sales overnight when major search engines change the game.

We’ll certainly keep you posted through our newsletter which you can subscribe to top right of your screen.