Make Your Own Website!

Tags: Yahoo Bing Merger, Microsoft Yahoo Merger, SEO, Yahoo SEO, Bing SEO

Will Website Owners Still Have to SEO for BIng & Yahoo After the Merger?

In my previous post about the Microsoft (Bing) and Yahoo merger I focused on how it could effect SMEs pay per click advertising. Since we at Make Your Own Website Easy have found Bing to be consistently more expensive than Yahoo across a number of industries we advertise in, it stands to reason that the cost per click price for advertisers could go up with the merger into the Microsoft platform.

Microsoft and Yahoo still have not yet fully released (or decided themselves) the complete details of how this merger will function. Bing will be used in the back-end of searches. Yahoo have been stressing that it is still very much focused on search, and under the deal with Microsoft, Yahoo will still be controlling the user experience at Yahoo.com.

We also have yet to discover what other elements Yahoo will still be incorporating into the search function. It’s likely that the merger will mean we may only have to search engine optimize for two major engines now – Google and Bing rather than Google, Bing and Yahoo. Or will it? It’s very unclear as to which algorithm they’ll use to determine rankings – Bing or Yahoo.

If you rely on income generated from either Bing or Yahoo search or Search Marketing it would be very wise to subscribe to as many informed forums and newsletters as possible so when the information becomes available you can respond as quickly as you can in order not to loose ground in either search engine. Many small businesses and even big corporates loose major sales overnight when major search engines change the game.

We’ll certainly keep you posted through our newsletter which you can subscribe to top right of your screen.

Tags: Yahoo Microsoft Merger, Yahoo MSN Merger, Yahoo Bing Merger

What Does the Yahoo Microsoft Merger Mean for Small Business?

Yahoo! and Microsoft have received regulatory clearance to form a search alliance called Yahoo! and Microsoft Search Alliance. This Yahoo Microsoft Merger means  Microsoft who run MSN/Bing will merge with Yahoo! search to form one search enging and search marketing service.

Our concern at Make Your Own Website Easy.com of this alliance is that it reads more like a Microsoft takeover that will disadvantage small business owners and solo internet marketers in favour of the big corporate advertisers.

The merger should be renamed the Microsoft take over! Why? Because according to the Yahoo! release “you'll log into one place – Microsoft's adCenter – to manage campaigns, for greater efficiency and a better ROI.” Yahoo seems to be gobbled up in this alliance, perhaps only being used for its search capability. What this could mean to small businesses using Yahoo Search Marketing is you could be paying more per click to advertise on this new alliance once it comes in to effect toward the end of the year.

We use both MSN (Bing) and Yahoo! search marketing over a number of websites within several industries. We have consistently found that MSN sends more less traffic for more cost per click than our Yahoo! campaigns for the exact same keywords and industry.

The 62% more search volume MSN claims to be offering to this alliance has not been experienced with us. For example, over 7 of our campaigns with MSN we paid top dollar, approximately 60% more per click than with Yahoo! Now paying top dollar and MSN having over 150 million searches, we would reasonably expect to get a good trickle of traffic from our campaigns. Not so. 3 a month on one highly searched set of keywords. 5 per month on another large volume topic search.

The exact same campaigns and ads on Yahoo would give us approximately 10-40 clicks per day and they have fewer searchers.

Now that advertisers will be login in to the Microsoft adCenter for admin of pay per click advertising in both Yahoo and Bing, it could possibly mean that you’ll pay 60% more for your clicks to reach that 62% more . We have run several campaigns on MSN and paid top dollar only to receive 1 or two clicks a day. A similar campaign in Yahoo will cost us approximately a third less and send 10-40 clicks a day.

Once the alliance has formed what will the new cost per click hierarchy look like? Will they all default to Microsoft? This could severely disadvantage those small businesses using Yahoo! Search Marketing and not MSN.
So is this new alliance a good thing for small business owners and entrepreneurs or will it favour the bigger advertisers with the big budget?

We’ll keep you posted on our results and queries of this Yahoo Microsoft Merger our newsletter. If you haven’t signed up for it yet head on over to the home page of our website and fill out the form.

Tags: Small Business Solution, Small Business Web Solutions, Small Business Website Solutions

The Simple New Web System As a Small Business Solution

I've been talking to a number of small business owners this week, all complaining about the cost of developing or redeveloping their website and the ongoing fees they pay to web developers. Many of them just aren't seeing a return on their investment. In today's economy there really needs to be a simple and affordable in-house small business solution for websites that solves the various complaints small business owners have. From the ongoingwebmaster fees to the lack of control over your website, small business owners really need to consider shifting control back  under their own roof.

These complaints I hear all the time is the whole reason why I developed the training series on using Open Source Software to make, market and manage your own website in-house. So in this blog post I'm going to show you why the Simple New Web System could revolutionize the way you think about making and managing websites, and why it might be the only system you’ll ever need - saving you time and money while making it simple for you to make professional, scalable websites that make you money.

In this video training product I've put together the fastest way we know how to create professional websites you can use to

•    Sell info products
•    Sell physical products
•    Sell your services
•    Promote affiliate offers
•    And even make money with Google Adsense

The Simple New Web System’s Video Tutorial Series trains you to

1. Make your own website using Open Source Software so you have a flexible and scalable website platform that will grow with your business, dramatically reducing the total cost of ownership of your site over its lifespan, while making it simple for you to make and manage as many websites as you want to create.


2. Add professional tools like a database, newsletter server, private forum logons, mass email and ecommerce capability and more, without ever having to pay extra for software or web developer configuration fees, giving you more money in your pocket to spend on the things you want.


3. Build your website for maximum search engine optimization to get high rankings in the search engines so potential customers can easily find your site and purchase your products, rather than having your site lost in cyberspace costing you money not making you money.


4. Get immediate traffic to your site within hours of publishing, bringing your site to life in super speedy time so your message can quickly reach its target audience and you can make your first sale in days, not months, like most other websites when they first launch.


5. Focus only on what works giving you the off page search engine optimization tasks that will reap the best results in the shortest amount of time so you can have more time and money to spend on other activities you’d rather be doing.


6. You can do a whole lot more with this web platform. And did we mention you’ll be able to work on your website from anywhere in the world that has an internet connection. The possibilities are endless.

You’ll be learning from small business owners who have been ripped off, wasted months of precious time going around in circles, lost a lot of money buying the wrong tools and services to have finally come up with the magic formula to create over 50 professionally functioning websites that are now making money for us.

Remember there’s no need for you to:

•    Buy expensive software
•    Learn complicated HTML
•    Purchase expensive newsletter servers or mass emailers
•    Pay over priced or under delivered SEO services and tools
•    Waste your time getting frustrated about how to put it all together.

With the Simple New Web System we’ve made a  Short Cut training series on Rapid Fire website creation and promotion using Open Source Software. We’ve created a step by step logical process based on how we make search engine optimized business websites and drive traffic to them. You can just follow along.

And by the time you’re done you can have a professional search engine optimized website receiving its first qualified traffic in a matter of days not weeks or months. Or you can do what we do, and give the video training to your admin staff to follow so you can do what you love to do.

For more information visit the Simple New Web System “A Complete Small Business Web Solution to Dramatically Decrease the Total Cost of Ownership of Your Web Presence by Showing You How To Make Your Own Website, Market Your Site and Drive Immediate Traffic to It.”

If you want results in a matter of days not weeks or months, go ahead and purchase the Simple New Web System using Pay Pal below. Its secure, it’s safe and we give you our 60 day 100% money back guarantee so if you’re not totally satisfied with the system you can ask for your money back. So order with confidence as this is a risk free purchase.

Why pay a penny more when for $97 you get everything you need to make your own website right now. Instant download. Order With Confidence with the security of Pay Pal and our 100% money back guarantee $97 USD

Tags: Small Business Web Solutions, Small Business Website Solutions, Web Solutions, DIY Web Development, Do It Your Self Web Development, DIY Website Design, Build Your Own Business Website, Small Business

Small Business Web Solutions that Reduce the Total Cost of Ownership of a Successful Web Presence

Small business web solutions can refer to anything from web development for small business, web hosting packages or a combination of the two. This blog post is going to focus on DIY web development as a necessary small business web solution in today’s economy.

Lets’ first consider the Total Cost of Ownership (TOC) of having a web presence. TOC is the total amount of money you invest in your website over its life cycle, from design and development to monthly maintenance and promotion. Most entrepreneurs or small businesses will outsource their web solutions and pay between $500-$10,000 for web development, $80-$150 a month for maintenance fees and anything from $300-$3,000 or more a month on search engine optimization and promotion of the website. This is not including any salaries for staff members who are involved in the website administration.

This would bring your total cost of ownership of your website to $5,060 minimum to $47,000 or more, plus any cost involved that uses your time or your staff members’ time and resources in your first year online alone. That is hardly a small business web solution unless your website is generating 4 x that much in sales profit per year.

When you view the investment into your website with TOC in mind you will come to realize that it's not the initial investment in building your business website which is the main component of cost. The initial web development is usually only a fraction of the TOC. Your main expenses will be managing your website, paying expensive web developers to make necessary changes over the years, upgrading your platform as your business grows and re-development fees as time goes on, are all the places where the real costs lie.

In today’s economy small business web solutions need to mitigate these expenses from the outset. This means you need to choose a highly scalable platform that can grow as your needs grow without major re-development or costs of purchasing expensive new software. You also need to weigh up the cost of outsourcing with the cost of having the work done for you in-house or a DIY do it yourself approach.

For more information visit the Simple New Web System “A Complete Small Business Web Solution to Dramatically Decrease the Total Cost of Ownership of Your Web Presence by Showing You How To Make Your Own Website, Market Your Site and Drive Immediate Traffic to It.”

Tags: Small Small Business Website Solutions, Business Web Solutions, Web Solutions, DIY Web Development, Do It Your Self Web Development, DIY Website Design, Build Your Own Business Website, Small Business

Small Business Website Solutions for SME's

My post today is about how The Sydney Morning Herald report, Asia-Pacific survey by CPA Australia shows the need for real small business website solutions that help small business owners navigate their way through economic uncertainty while increasing profits.

The report says that while small business is driving recovery and growth in South-East Asia, Australia will be left behind.  Comparing 1000 small business operators with fewer than 20 employees in Australia, Hong Kong, Malaysia and Singapore. According to the ABS in June, 2007, 63% of businesses in Australia employed up to four people and 90% employed fewer than 20 staff.
The report suggests Australian entrepreneurs lag when it comes to basic management practices and also that while Asian businesses have greater flexibility with funding and have borrowed for future growth, many small businesses in Australia, and Singapore are borrowing simply to survive, rather than seeking advice that could save on further financing.

The research also revealed a worrying trend in that Australians weren’t really seeking advice, with only 41% reporting speaking to external accountants.

The problem with that is accountants will tell you to cut back on your marketing budget right when you need to increase your budget or get smarter with it to bring in new business to help increase income that would help with financial difficulties. One thing accountants don't understand is the importance and financial opportunities of an inhouse small business website solution as opposed to outsourcing.

”The majority of businesses get most of their advice from the accountants, but they’re specialists in one field and they’re not able to do everything,” Ms Radisich, chief executive of the Council of Small Business Organisations of Australia, said. ”So accountants cannot be the only port of call. The small business consultant at WHK Horwath, Simon Paterson, also emphasised that said business owners should be taking more external advice.

And the problem with taking exernal advice, particulary in marketing and web marketing is that many of the "so called" experts do not gear their advice for the small business budget. Those working with small business budgets rarely have the level of expertise needed to cater for this sector of the market. So many small business owners either ignore the web or make costly mistakes because they don’t understand how it works or understand that there are tools out there to help them with in-house website solutions. So they rely on outsourcing and more often that not do not see a return on their investment.

Technology is changing quickly and it’s as important as ever to talk to experts if you don’t understand the internet yourself, after all, it’s better to learn than to be left in the dark. There are also ways you can dramatically cut the cost of your web presence by choosing a small business website solution that maximizes the potential return of internet profits while reducing the cost traditionally associated with a web presence.

For more information visit: Small Business Website Solutions to discover why the Simple New Web System is going to revolutionize the way you make and manage websites, and why it might be the only system you’ll ever need - saving you time and money while making it simple for you to make professional, scalable websites that return on your investment.